BY JILL JOHNSON ÷ Though
Brandi Joines was as quiet as a mouse on the set of
our cover shoot, her six-foot frame defies her attempts
to blend into the woodwork. She reminds me of a 15-foot
baby giraffe I recently saw at the zoo; it was attempting
to hide behind a sapling which barely covered the
length of its lashes, let alone its neck. Over a year
on the model fast-track (since her discovery as the
winner of MTV's Fashionably Loud model search in 1999)
and Brandi has yet to shake the schoolgirl self-consciousness
that plagues teen girls who tower over all the boys
in their class. It's a self-consciousness that makes
her instantly likeable. She possesses an innocence
which most 20-year-old girls÷not to mention 20-year-old
models÷lost years ago.
"She's
the sweetest girl ever," says Lisa Amato, Brandi's
booker at IMG. "She's really down-to-earth. She'd
rather be home with her family than out partying like
your usual 20-year-old. You'll see what I mean when
you meet her." Soon after stealing Brandi away
from the hairdresser who couldn't wait to get his
hands on her soft layered locks, I did see exactly
what she meant.
Joines
is refreshingly wholesome (she hasn't had a boyfriend
yet) and devoted to her family (she goes home almost
every weekend). She hails from Red Lion, Pennsylvania,
"close to Lancaster." Lancaster, Amish country÷good
values must come with the territory. But you won't
find Joines' fashion flair in Witness. She wears the
requisite fall footwear item÷cool boots÷which end
mid-calf, at which point an interminable stretch of
bare leg begins and reaches up to a jean miniskirt
cinched with a wide leather belt and topped off with
a country-girl cable-knit sweater in cream. Emerging
from the turtleneck is an angelic face÷the kind of
face that belongs on magazine covers, which is exactly
where we would put it. This is news to Brandi and
she responds like a kid on Christmas.
I
sat down for a little chat with the gleeful girl-next-door,
moments before her transformation into the glamorous
cover girl pictured here.

PHOTOGRAPHER: Michael Zeppetello
HAIR: Mitch Berry for Bryan Bantry MAKEUP: Charlie
Green for Madina Milano Cosmetics MODEL: Brandi Joines,
IMG STYLIST: Anjelina Jolin
JJ: Tell us about the Mademoiselle/IMG/MTV Fashionably
Loud model search. BJ: My mom sent my pictures in
and I had forgotten about it by the time I received
the call inviting me to the semi-finals in New York
City. One hundred girls came to New York [out of 5,000
entrants]. I had a strange feeling something was going
to happen. I ended up winning and going to Miami for
the week-long finals with three other girls. I didn't
have any expectations. When I won I was excited but
I felt bad because I had become friends with the other
three girls.
JJ: How did your life change
after this high-profile discovery?
BJ: I was in college at Penn
State in York at the time, in the first semester of
my freshman year. The next week I had to be in New
York, so I had to put college on hold while I started
spending weekdays here. I tried to do correspondence
but lugging 12 books around and trying to study when
I was so busy didn't work out very well. I'm going
to wait until I have more free time.
JJ: You've had bookings all
over the world since then, right?
BJ: I've gone on trips to Corsica,
Germany, Sri Lanka, Mexico, Teneriffe...and I spent
time in Paris, London, and Australia building my book.
JJ: Your best job so far?
BJ: This one: the Tear Sheet
cover!
JJ: Who are your favorite models?
BJ: Yael Goldman÷she's not famous
yet, but she will be. Heidi Klum÷she was the co-host
at the competition and she's so sweet.
JJ: Unlike most models in this
city, you head home on weekends?
BJ: Yes, I'm really close to
my family. I have four sisters and two brothers who
make up my heart. They're wonderful÷all of them!
JJ: Where do you fall in age?
BJ: I'm the oldest. The youngest
is two! I have the coolest set of parents ever and
three grandmothers who are the most amazing women
put on this planet, along with my mom. There's a really
strong woman thing happening in my family.
JJ: How would you spend your
ideal Friday night?
BJ: First I'd have to find a
boyfriend...then we'd eat dinner with my family, go
to a movie, and then come home and watch TV.
JJ: What are you looking for
in a guy?
BJ: Well I'm trying not to look
because then it won't happen, but he'll have to be
tall and he'll have to like Pennsylvania!
JJ: Do you have any advice for
aspiring models?
BJ: Grow up a little first.
I think there should be a high school diploma requirement
for models. Girls that have been raised well do OK;
ones who haven't don't act appropriately.
JJ: Are you happy with your
agency, IMG?
BJ: Yes, I'm with them in New
York, Paris, and London. I love all of them. They're
all objective and have good morals.
JJ: Do you have any exercise
and diet secrets?
BJ: Not really. I just started
with yoga. I love home cooking. And I love fried foods÷this
is becoming a problem!
JJ: What is your favorite beauty
product?
BJ: Chap Stick÷it's all I use.
I just bought my first mascara two months ago.
JJ: Do you like modeling and
has it changed you at all?
BJ: I love it. It's helped me
grow a lot in a short amount of time. It has made
me a stronger person, not a different person.